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Fans around the world turned out to make the opening weekend of “Coming 2 America” on Prime Video a historically tremendous success, proving once again the star-power of Eddie Murphy.
Coming 2 America is the #1 streamed movie of this weekend, with the #1 opening weekend of any other streaming movie in 2021 thus far and #1 opening weekend of any streaming movie in the past 12 months (post-COVID theater closures), per 3rd party Screen Engine/ASI’s weekly PostVODTM ranking.
Jennifer Salke, Head of Amazon Studios stated;
“The Zamunda Royal family has arrived and audiences around the globe welcomed them enthusiastically! The premiere of Coming 2 America has far exceeded any of our wildest expectations. It’s clear an entire new generation of fans have joined the enormous loyal fanbase who already adored the magical world created by global phenom Eddie Murphy, the incredibly talented filmmaking team and the hilarious, all-star cast of existing and newly-cemented legends. Coming 2 America is the perfectly fun, celebratory, escapist, feel-good comedy movie that worldwide audiences needed.”
Currently Coming 2 America has over 12,000 enthusiastic customer reviews on Prime Video. As of March 6th, the film is the “most-talked” about movie on Twitter released in 2021 according to social media data analysis from ListenFirst Media. During opening weekend, it continued to trend nationally on Twitter across multiple subjects and conversation threads.
Amazon Studios and Prime Video also worked in tandem with Black-owned businesses and globally recognized brand partners including BVLGARI, Pepsi, Bevel, Spotify, Nas’ men’s clothing line HSTRY, UOMA Beauty, Rent the Runway and Crown Royal.
